| Key Partners | Key Activities | Key Resources |
|---|---|---|
| AI technology partners (for writing, editing and graphic design capabilities) | Product Development and Enhancement: This includes developing new AI-powered tools, enhancing interactive elements, and refining the user interface. Focus on unique capabilities that set Figma Slides apart from competitors, such as the seamless integration with Figma Design tools and the ability to add playable prototypes to presentations | Existing Figma Design Platform and User Base: |
| Figma Slides is built on top of Figma's existing design platform, allowing it to leverage the powerful design tools and features already available. The large existing user base of designers and teams already familiar with Figma's interface provides a ready audience for adoption. | ||
| Collaboration tools (Slack, Microsoft Teams, Asana, Jira) | Integration and Ecosystem Development: This includes developing partnerships and integrations with collaboration tools, productivity suites, and other design-related applications. Enhancing the ecosystem around Figma Slides will make it more attractive to teams and organizations, potentially driving adoption and revenue | Integration Ecosystem: |
| Figma has an extensive integration ecosystem with popular productivity and collaboration tools like Google Workspace, Microsoft Teams, Zoom, and Slack. These existing integrations can be leveraged to make Figma Slides more appealing to teams already using these tools, enhancing its value proposition for seamless workflow integration. | ||
| Plugin developers and template designers | User Education and Onboarding: As a new product with some advanced features, educating users on how to effectively use the tool is vital. Emphasis should be placed on demonstrating how Figma Slides can be used by both designers and non-designers, addressing the learning curve concern | Community and Template Library: |
| Figma has a strong community of designers and creators. This community can be tapped to create and share high-quality, customizable presentation templates for Figma Slides. The existing template library, though currently limited compared to competitors, can be rapidly expanded by engaging this community, providing users with a variety of professional-looking templates to start from. |
| Customer Relationships | Channels | Customer Segments |
|---|---|---|
| Educational Institutions: | ||
| Educational institutions often require presentation tools for both teaching and student projects. Figma Slides could capture a large, recurring user base and foster long-term adoption as students transition into professional roles. | Corporate Training and Development Companies: | |
| These organizations specialize in creating and delivering training programs for large corporations. Partnering with them could introduce Figma Slides to a vast network of corporate clients looking for more engaging and interactive presentation tools for their training materials. | Corporate Training and Development Department | |
| Corporate Training and Learning & Development Departments: | ||
| These departments frequently create and deliver presentations for employee onboarding, skill development, and internal communications. By targeting this segment, Figma Slides could position itself as a tool that enhances engagement and retention through its interactive features like live polls and clickable prototypes. This could lead to enterprise-wide adoption within large corporations. | Market Research and Consulting Firms: | |
| These organizations often present complex data and insights to clients. Figma Slides could offer them a more dynamic and interactive way to present their findings, potentially leading to widespread adoption in the consulting industry. | Market Research and Consulting Firms | |
| Conference and Event Organizers: | ||
| Professional conference and event organizers constantly need to create engaging presentations for various speakers and sessions. By developing relationships with this group, Figma Slides could become the go-to tool for creating dynamic, interactive presentations at large-scale events. This would not only increase adoption but also showcase Figma Slides' capabilities to a wide audience of potential users across various industries. | Government Agencies: | |
| Many government departments require tools for creating presentations for policy briefings, public communications, and inter-agency meetings. A partnership here could lead to large-scale adoption and showcase Figma Slides' security and collaboration features. | Conference and Event Organizers |
| Cost Structure | Revenue Streams |
|---|---|
| Product Development and Enhancement: | |
| This would be a significant ongoing cost for Figma Slides. It includes: | |
| Continuous improvement of existing features | |
| Development of new features like AI-powered writing assistance | |
| Integration with Figma's existing ecosystem | |
| Ensuring compatibility with various devices and platforms | |
| Regular updates to maintain competitiveness in the market | |
| This cost would involve salaries for software developers, UX/UI designers, product managers, and quality assurance testers. | Enterprise Partnerships and Custom Solutions: |
| Figma could develop strategic partnerships with large corporations, offering customized versions of Figma Slides tailored to specific industry needs. This could include specialized templates, integration with proprietary systems, or enhanced security features. Such enterprise-level partnerships often come with higher price points and longer-term contracts, providing a stable revenue stream. | |
| Infrastructure and Hosting: | |
| As a web-based tool, Figma Slides would require robust infrastructure to support: | |
| Real-time collaboration features | |
| Storage of presentation files and assets | |
| Handling of potentially millions of concurrent users | |
| Ensuring low latency and high availability across different geographical regions | |
| This cost would include cloud hosting services, data centers, and the technical staff to maintain this infrastructure. | Template Marketplace: |
| Figma could create a marketplace where professional designers and agencies can sell premium templates for Figma Slides. This would leverage the existing Figma community and provide a revenue-sharing model. Users would benefit from high-quality, professionally designed templates, while Figma would take a percentage of each sale, similar to how app stores operate. | |
| Marketing and Customer Acquisition: | |
| To establish Figma Slides as a strong competitor in the presentation software market, significant marketing efforts would be required: | |
| Targeted advertising campaigns to reach new customer segments beyond Figma's existing user base | |
| Content marketing to educate users about Figma Slides' capabilities | |
| Partnerships with influencers and thought leaders in various industries | |
| Sales team to target enterprise clients and secure large-scale adoptions | |
| Customer support to assist users and gather feedback for product improvement | |
| This cost would encompass marketing team salaries, advertising spend, event sponsorships, and sales team compensation. | API and Integration Services: |
| Figma could offer paid API access and integration services for Figma Slides, allowing businesses to incorporate the tool directly into their existing workflows and systems. This could include: | |
| Custom integrations with other enterprise software (e.g., CRM systems, project management tools) | |
| Ability to programmatically create and manage presentations | |
| Automated data visualization features for real-time reporting | |
| Embedding Figma Slides functionality into other applications | |
| Subscriptions |