WhatsApp is an instant messaging and voice-over-IP service. It allows users to send text, voice messages, and video messages, make voice and video calls, and share images, documents, user locations, and other content.

<aside> 📊

• WhatsApp is available in 180+ countries & 16 languages.
• It’s the most popular messaging app in over 100 countries.
• Over 100 billion messages & 100 million voice calls daily are sent on WhatsApp.
• India has the highest number of active WhatsApp users in the world, with an estimated 535.8 million monthly active users. </aside>

Despite WhatsApp's large and diverse user base spanning 16 languages, the platform currently lacks built-in language translation capabilities.

❓Problem

• Language Barrier in Messaging: Users communicating across different languages cannot understand each other's messages within the app. The language barrier potentially reduces the frequency and quality of international or multi-lingual conversations.
• Manual Translation Needed: Users must copy messages to external translation tools, disrupting the seamless WhatsApp experience.

💡Opportunity (Strategic benefits)

By incorporating this feature, WhatsApp can:

• Tap into new user segments in linguistically diverse regions.
• Potentially get higher message volume and longer user sessions.
• Differentiate WhatsApp from other messaging apps lacking integrated translation.
• Attract more businesses for international customer communication.
• Facilitate global connections and cross-cultural understanding.

📍Scope