Hi friend! 👋🏽 Thank you for listening to my talk at the Petalstorm S1 on January 11th, 2025!
After preparing for my talk about using Google Analytics and Hotjar to improve my portfolio, I realized this information could help other designers too. So I created this guide to share what I've learned along the way.
Here you'll find setup guides, what to actually pay attention to (and what to ignore), and how to turn those insights into real improvements. Hope this helps!
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This guide is intended to help you use data to make your UX portfolio more effective and engaging and turn your portfolio into a data-informed showcase of your work!
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Created by Bhuvana Shankar for Petalstorm S1 2025. Feel free to share this resource with other designers!